We Work Smarter Not Harder
Artistry Home/DDI — clients want better design choices, not more. Said another way, they prefer to choose between three things they love (but for different reasons) than ten similar items.
More is easy (just hop on the internet); better requires time, experience, and resources most furniture stores and disadvantaged design firms lack.
Giving clients better choices requires us to work smarter not harder. Efficiency* is the key to providing clients with better design choices. An interior design may include hundreds of design elements. Multiply the number of design elements times the number of available products and you get a number that is as large as an internet search result for “home furnishings”–a number that is too big to be useful. When faced with this number lesser firms sell what’s on the floor or what they’ve sold in the past, resulting in a “paint-by-numbers” design. We want all of our designs to reflect client individuality.